How Can Hulu Stay Viable?

  1. #1 by Inge Scheve on November 17, 2010 - 10:23 am

    Derek – yet again you’re brilliant. I like this! You made me laugh. And your points are great. Good job.

  2. #2 by Elizabeth Noagi on November 17, 2010 - 4:09 pm

    Live content is great…but will it be King?

    • #3 by Derek Walker on November 18, 2010 - 1:27 pm

      Good question. For me live content is King because I follow sports, and no matter how you slice it LIVE sports is much better than previously recorded sports.

  3. #4 by jimhong on November 17, 2010 - 9:51 pm

    Great video! Interesting premise thinking that Live video would be the differentiator. The real problem with Live video is that it needs the ad revenue even more than the recorded content does. So does Hulu charge an even bigger premium for Live content and then go dark during commercial breaks or serve up different kinds of commercials? Also, one of the big benefits of streamed content is the lack of commercial break, so it’s like built-in TiVo 30sec skip. Hulu has ads, but not nearly as many as in broadcast TV.

  4. #5 by lilismiling on November 18, 2010 - 11:52 am

    Love your work, as inspiring as usual. I agree with your point that HULU should add some live content or news alert to its site. But my question is how it compete with TV? With its multiple accesses?

  5. #6 by evanwestmedia on November 18, 2010 - 4:30 pm

    Do you think the studios will ever stream live events? If they do, they are going to take away viewers from traditional broadcasts, which would piss local broadcasting stations off because they would loose their targeted ad revenue. Great video!

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