Bech, J., Lorente, J., Molina, T. and Vilaclara, E. (2010, June) Improving TV weather broadcasts with technological advancements: two cases from a 20 year perspective. Meteorological Applications (Vol. 17. Issue 2). Retrieved April 12, 2011 from ISIknowledge.com, University of Washington Library.
This article discusses technological advances in graphics for TV weather broadcasts and the effects they have had on improving the viewer’s understanding of the information and the ability of the weather forecaster to communicate complicated weather patterns. The article discusses two case studies; how weather radar images changed the way forecasters present their findings and the use of animated characters as weather forecasters.
Christensen, C. M., Anthony, S. D., & Roth, E. A. (2004). Seeing what’s next: using the theories of innovation to predict industry change. Boston, MA: Harvard Business Press.
Christensen discusses several theories of innovation and applies them to various forms of media and media technology. New technologies are born that change the way tasks are performed and often eliminate the need for trained professionals. I will use these theories to analyze the effect new technologies such as computer graphics and digital editing software have changed the way in which graphics are used in broadcast television and how they have changed things for the creative people who design and produce them.
Edsall, S. (2008). The future of television graphics. ACM SIGGRAPH Computer Graphics, 42(2), Retrieved May 1, 2011 from siggraph.org.
Edsall’s article offers an interesting look at the recent innovations in digital television technology, including high definition and 3D displays, and how they present graphic television designers with creative opportunities to showcase their talents. The article is full of examples of new display technologies, computer graphics software and virtual set environments. Edsall also breeches the subject of convergence and discusses how the roll of graphic designers may expand as media giants tell their stories across different platforms such as television, film, radio and the web.
Fidler, R. F. (1997). Mediamorphosis: understanding new media. Thousand Oaks, CA: Pine Forge Pr.
Fidler gives a brief history of the advent of television. This can be used to as part of my research of how far television and the content which appears on it have come over the years. This may include the evolution from black and white to color and from analogue to digital and the resistance or adoption issues faced in implementing those technologies.
McLuhan, M, & Terrence, W. (2003). Understanding media: the extensions of man. Corte Madera, CA: Gingko Pr Inc.
McLuhan proposes that the characteristics of a medium, and not the content that it contains, are the factors in which society is influenced the most. The medium has a direct effect on how the audience interprets the message that is being communicated. Although computer generated graphics are part of the content viewed on television, the fact that new technology have made it possible for these graphics to become so realistic, I believe they are shaping the way in which audiences view and interpret content via television and the web.
Newcomb, H. (2004). Encyclopedia of television. Chicago, IL: Fitzroy Dearborn Publishers.
The book has a section on the role sports played in turning around the fortunes of ABC in the 1970’s. Roone Arledge, president of ABC Sports beginning in 1968, made sports television relevant by storytelling and personalization through a humanistic style, multiple camera angles and flashy graphics. I will use this text to help show the importance computer generated graphics have had on the understanding and consumption of statistics in sports broadcasting.
Winston, B. (1998). Media technology and society: a history: from the telegraph to the internet. New York, NY: Psychology Press.
Winston discusses the evolution of the television from black and white to color to high definition. He also ponders the notion of holographic broadcasts and wonders whether the audience’s need for realism will force this innovation or whether they will see it as a recreation of the theatre and reject the significance of the technology. I will use Winston’s book while forming the history portion of my paper and then perhaps again while formulating an idea of what television and television graphics may look like in the future.